Let’s face it marketing today involves a lot of social media marketing whether we like it or not. Personally I love it, because even in the midst of a pandemic you can keep connected with both past clients and potential new clients! Often photos of ourselves receive so many more likes than other photos, I know that is the case with my brand. My ideal client wants to see the woman behind the lens.
If I am being honest, when I first started, I wasn’t thinking at all about my brand or image. I was just struggling to learn it all, and get my name out there, to build up my portfolio. Now, I want my image to be that of an adventurer and traveler that specializes in women’s portrait photography around the world! I love helping women feel amazing about themselves. This past winter, I traveled with a client to Italy and photographer her in multiple settings. Although very beautiful she was super nervous to be in front of the camera. After all, was said and done she fell in love with her images and how she felt during them!
What image do you want to put out there to attract your ideal clients?
Even if a full branding session isn’t in your plans right now, every single business owner must have a headshot. In 2020, that old fashion rigid plain background look isn’t very appealing. It is important to find a photographer than can create a natural and inviting look. Simple doesn’t mean it has to be boring.
Be proud and excited to share photos of yourself at all times, whether it is online or on brochures. I know that it can be scary to put your face out there, which is why finding a skilled photographer that brings out your very best self is of the utmost importance!
Branding photography can be both about your professional self as well as your personal self. After all, most of what we put into our business IS personal! I always hated that line “it’s not personal, it’s business”. Business often is very personal, especially as an entrepreneur! I love adding a bit of glitz and glam to a photography session. It not only had more variety to your social media content, but it boots self-confidence in a way that we women absolutely deserve!
If what I have shared above resonates with you, I’d love to speak with you! You can reach out in the chat bubble or you can visit our Portrait Page to learn a bit more!
It has been a pleasure! I am an open book and have studied with some of the best minds in both photography and business! I’d love to be of help!